Privacy Policy

Welcome to literaldog.com. We respect your privacy and are deeply committed to protecting your personal data.

​This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.literaldog.com (the "Site") or make a purchase of original artwork or prints. For the purposes of the UK General Data Protection Regulation (UK GDPR) and the EU GDPR, we are the "Data Controller" of your personal data.

​1. The Personal Data We Collect

​When you interact with our Site or buy from us, we may collect and process the following data:

  • ​Identity & Contact Data: Your name, billing address, delivery address, email address, and phone number.

  • ​Transaction Data: Details about payments to and from you, and details of the specific artwork or prints you purchased. (Please note: We do not see or store your credit/debit card numbers. All payments are handled securely by our third-party processors, Stripe, PayPal, and Squarespace Payments).

  • ​Technical & Usage Data: Your IP address, browser type, time zone settings, location data, and how you use and navigate our Site. This is collected automatically via cookies via our hosting provider, Squarespace.

​2. How and Why We Use Your Data (Legal Bases)

​Under the GDPR, we must have a valid lawful basis to process your data. We use your information for the following reasons:

  • ​To Fulfill Your Contract: We need your name, address, and contact details to process your order, package your artwork, fill out international customs forms, and ship your items to you.

  • ​Legitimate Interests: To run our business efficiently, respond to your customer service enquiries, manage site security, and understand how visitors interact with our gallery so we can improve it.

  • ​Consent: If you explicitly opt-in to our newsletter, we will use your email address to send you updates about new artwork collections, studio news, and print releases. You can withdraw this consent at any time by clicking "unsubscribe".

​3. Sharing Your Information with Third Parties

​We never sell your data to third parties. However, to operate our shop and ship worldwide from London, we must share your data with trusted service providers:

  • ​Squarespace: Our website and e-commerce platform.

  • ​Payment Gateways: PayPal, Stripe, or Squarespace Payments to securely process your financial transactions.

  • ​Delivery Partners: Couriers such as Easyship, Royal Mail, DPD, DHL, or Evri, alongside third-party shipping apps (like ShipStation) so they can deliver your package and text/email you tracking updates.

  • ​Email Marketing: Your email provider if you sign up for our newsletter (e.g., Mailchimp or Squarespace Email Campaigns).

  • ​Legal Authorities: If required by UK law, or to protect our intellectual property and legal rights.

​4. International Data Transfers

​Because we sell worldwide, your data may be transferred to and processed in countries outside the UK and European Economic Area (EEA), such as the United States (where Squarespace and Stripe servers are located). We ensure all our global providers comply with adequate data protection frameworks, such as the UK Extension to the EU-US Data Privacy Framework or Standard Contractual Clauses (SCCs), guaranteeing your data remains safe.

​5. How Long We Keep Your Data

​We only keep your personal data for as long as necessary to fulfill the purposes we collected it for. By UK tax law (HMRC), we are legally required to keep core identity and transaction data relating to business sales for 6 years after the end of the tax year in which the transaction occurred.

​6. Cookies and Tracking

​Our Site uses cookies to keep track of what is in your shopping cart, ensure the checkout functions smoothly, and gather basic analytics.

  • ​When you first visit our site, a Cookie Banner will appear.

  • ​Non-essential cookies (like Google Analytics tracking) will not drop unless you click "Accept". You can manage or disable cookies via your own web browser settings at any time.

​7. Your Legal Rights Under GDPR

​As a resident of the UK or EU, you have powerful rights regarding your personal data. You have the right to:

  • ​Access: Request a copy of the personal data we hold about you.

  • ​Correction: Ask us to correct any inaccurate or incomplete information.

  • ​Erasure ("Right to be Forgotten"): Ask us to delete your data, provided we are not legally bound to keep it (e.g., for HMRC tax records).

  • ​Object or Restrict: Object to us processing your data or ask us to restrict how we use it.

  • ​Data Portability: Request a transfer of your data to another provider.

​To exercise any of these rights, please email us at literaldog2026@gmail.com. We will respond to all legitimate requests within 30 days free of charge.

​8. Contact Details and Complaints

​If you have any questions about this Privacy Policy or how your data is handled, please contact us directly:

​If you feel we have not handled your data correctly, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please reach out to us first!